Reform Reform is a project that focuses on the formal redesign of brands that actually should be redesigned. Inspired by the old masters of logo design, it consciously started without branding workshops, verbal guiding principles or value pyramides but simply relied on our designer’s intuition and creative instinct. The results are pretty logos – redesigns no one ever asked for. Reform is the practical part of the Bachelor thesis »The Logo Is Dead« and was created at HTW Berlin in 2015.